Knowledge Base

The canonical Meridian brand system: logo usage, color and type tokens, voice-and-tone principles, and the do/don’t rules that every client-facing asset is held to. Referenced heavily by creative and ad-copy Knacs to enforce on-brand output.

A single-page definition of Meridian’s ideal customer profile — firmographics, buying triggers, pain themes, and disqualifiers. The shared reference point for discovery, competitive, positioning, and outreach Knacs so every deal is mapped to the same fit criteria.

Current standard pricing tiers, packaging bundles, and add-on rate card with margin guardrails. Pulled by proposal, RFP, and QBR Knacs to keep quoted pricing defensible and consistent across the revenue org.

The standard operating procedure for spinning up a newly signed client: kickoff agenda, intro-email cadence, access checklist, and the first-30-days milestone plan. The backbone of the onboarding welcome-sequence Knac.

A searchable deck of vetted client wins, organized by vertical and outcome, with metrics and pull-quotes ready to drop into proposals and reviews. The most-referenced asset in the brain — used by RFP, monthly-report, and QBR Knacs.

The structured question framework for first discovery calls — opening, pain mapping, qualification gates, and next-step close. Feeds the discovery-brief and demo-script Knacs so reps walk in with a consistent, prioritized line of questioning.

The end-to-end Sales operating manual: stage definitions, exit criteria, MEDDIC qualification, and the motion from first touch to closed-won. Published org-wide so adjacent teams understand how deals progress; anchors the discovery and demo Knacs.

A decision matrix mapping client scope and vertical to the right package, add-ons, and margin posture. Published so Client Services and Leadership see how deals are structured; pulled by the proposal-pricing Knac.

The standard intake brief for any campaign: objective, audience, message, channels, budget, and success metrics. Published so Creative and Sales can read off the same brief; feeds the SEO-brief and lifecycle-email Knacs.

Meridian’s repeatable SEO methodology — intent mapping, on-page structure, entity coverage, and internal-linking rules. Published as a craft reference; directly grounds the SEO-brief-builder Knac’s outlines and meta guidance.

The deep-dive companion to the Brand Guidelines: sentence rhythm, vocabulary, point-of-view, and worked before/after rewrites. Published org-wide so anyone writing copy stays on-voice; the linchpin for the brand-voice-linter and social-caption Knacs.

Standards for motion work: pacing, easing, type-in-motion, and transition vocabulary that keep animated assets on-brand. Published so Marketing and Sales can spec motion correctly; referenced by the storyboard and design-review Knacs.

The house style for every client-facing report: required sections, metric definitions, narrative framing, and the bar for "so what" commentary. Published so Data and Marketing align on numbers; anchors the monthly-report and QBR Knacs.

The standard quarterly-business-review deck: performance-against-goals, wins, roadmap, and the renewal narrative slide. Published so Sales and Leadership share one QBR shape; the QBR-deck-builder Knac assembles directly from it.

The master index of how Meridian runs — core processes, tool stack, request routing, and the SOPs every team relies on. Published org-wide as the operational source of truth; referenced by the onboarding and vendor-comparison Knacs.

How Meridian runs meetings well: agenda discipline, decision logging, action-item ownership, and the standard recap format. Published org-wide; the meeting-notes-summarizer Knac formats its output to this standard.

The single source of truth for metric definitions, calculation logic, and grain across every dashboard and report. Published org-wide so no two teams compute the same KPI differently; referenced by the churn-explainer and pipeline-doc Knacs.

Operational runbook for the data pipelines — schedules, ownership, failure triage, and SLA expectations. Published so downstream teams know where data comes from; the pipeline-doc-generator Knac uses it as the documentation skeleton.

The company’s annual strategy: objectives, bets, target metrics, and the quarterly milestones that ladder up to them. Published org-wide so every team can align to the plan; referenced by the board-update and leadership-sync Knacs.